Plan Your Trip

Things to Do

Events

TDT Collections

The Tourist Development Tax Collection for the month of June had a 7.5 percent decrease over the same month in 2018 with a 34.7 percent increase for the fiscal year. Overall, collections are up $3.2 million since the beginning of the fiscal year. 

DestiMetrics

For the month of June, occupancy had a 0.3 percent increase and a 1.3 percent decrease in ADR over the same month in 2018 fiscal year. The month of July had a projected performance of a 5.4 percent increase in occupancy and a 2.6 percent decrease in ADR over the same month in 2018.The past six months had a 22.4 percent increase in occupancy and a 2.5 percent decrease in ADR. The six months ahead have a projected performance of a 2.1 percent decrease in occupancy with a 0.7 percent decrease in ADR. 

Click here to view the full report.

PCB in the News

Coastal Living named Panama City Beach as one of "The Most Dog-Friendly Beach Towns in America" according to vacation rental marketplace, Vacasa. PCB was also featured in:

• Travel Pulse
• Town & Country
• Wingman Magazine
  
• Sports Destination Management
• Dive Training Magazine

Vote for PCB for Best of the South 2020

Cast your vote for Panama City Beach in Southern Living's Best of the South 2020 for the category of "The South's Best Beach Town." Click here to nominate the Real. Fun. Beach. and to vote for other attractions and restaurants in PCB!

Visit PCB Attends Destinations International

Visit Panama City Beach attended the Destinations International conference in St. Louis from July 23-25. Shown here with representatives from Simpleview, the CVB’s website management provider.

Media & Creative Update

With fall on the horizon, we are continuing to work with our advertising agency, Luckie, on fresh and exciting ways to promote our year around destination on all platforms. Click here to view the updated media plan, creative assets and public relations strategy.

 Welcome, Helen Adami!

The Visit Panama City Beach staff welcomes Helen Adami to the Sales team as the Director of Destination Sales. In her role, Adami will spearhead the development and management of Visit Panama City Beach’s travel and tradeshow sales programs and initiatives. Prior to her new role, Adami gained extensive experience as sales coordinator for Lamar Advertising and later went on to serve as the Director of Marketing and Events with the Panama City Beach Chamber of Commerce.

Text Notifications for Flag Warning System

Keep your guest informed on all flag warning system updates throughout the year! By texting keyword flag to 313131, visitors will receive updates on all flag warning changes as they happen.

Pirates of the High Seas Fest

Columbus Day weekend will bring waves of fun-filled adventures to Panama City Beach with the annual Pirates of the High Seas Fest. Setting sail October 11-13, 2019, this year's FREE festival is sure to take pirate fun to a whole new level. Get ready to enjoy live music, pirate parades, pirate costumes, an 8,000 beach ball drop from the sky, fireworks and more! Click here to view the partner toolkit that includes the event brochure, poster, banner and more. Please feel free to reach out to staff for any additional information.

Real. Fun. Events.

The highly anticipated annual Pepsi Gulf Coast Jam is set for Labor Day Weekend 2019 and the lineup of performers are ones you don't want to miss! Headlining acts include Tim McGraw, Jason Aldean and Kid Rock. For more information, click here.