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Things to Do

TDT Collections

Tourist Development Tax Collections for the month of April are down 84.9 percent from April 2018.  Year-to-date collections are down 23.8 percent from the 2018 fiscal year. 

Real. FUN. Fourth.

We're so excited to announce we will be holding our annual Real. FUN. Fourth. event this year. Fireworks will be held at the County and City piers at 9 p.m. on July 4. For more information on the event click here.


Reopening Panama City Beach to Visitors

With Bay County's Vacation Rental Reopening Plan approved by Governor DeSantis, Visit Panama City Beach began to prepare to welcome visitors back to our beach. The plan and infographic submitted to the Governor's office can be viewed below. You can also view our 'Welcome Back' Campaign below.

Bay County Vacation Rental Reopening Plan

Vacation Rental Safety Plan Infographic

Welcome Back Campaign

Media & Creative Update

During the COVID-19 outbreak, we've continued to work with our advertising agency, Luckie & Co., on fresh and exciting ways to promote our year round destination on all platforms while keeping our visitors up to date on the latest information regarding our destination. To view the current media plan and campaign schedule, please click here.

Keeping Visitors Updated and Engaged With PCB

Visit Panama City Beach has implemented a Phased marketing strategy to keep our visitors up to date on the evolution of Covid-19 in our area as well as keeping them engaged and looking forward to their next visit.  To view these campaigns please click on each Phase. We will continue to keep you and our visitors updated as we move through this unique situation. 

Phase I - Stay PCB Current 

Phase II - #MyPCB Strategy 

Phase III - PCB Through Our Eyes and Home at the Beach


PCB in the News 

U.S. News and World Report picked Panama City Beach as one of the ‘18 Best Dog-Friendly Beaches in the U.S.

Travel Pulse 

Business Insider 

The Fishing Wire

Sports Destination Management

View More Highlights

Upcoming Events

We're so excited to announce we have a few events coming up. We will be taking necessary precautions and encourage those who don't feel well to stay home. We can't wait to see everyone back on our Real. FUN. Beach.

Florida Jeep Jam - June 17 - 20

Real. FUN. Fourth - July 3 & 4

Gulf Coast Jam - September 4 - 6

Beach Responsibly Rack Card


As visitors and locals return to our beaches, we're making sure to remind them of the importance of maintaining a safe social distance between themselves and beach-goers. The "Beach Responsibly" Rack Cards will be distributed at the Visitor Information Center and by our Beach Ambassadors. Additionally, they are available to you, our partners, to share with your visitors.


Sports Complex Update

The PCB Sports Complex had its first tournament since March with USFA  Softball and Perfect Game USA Baseball May 29-31. With new social  distancing guidelines in place, over 80 teams played games at the new  complex.


Sales Update

The sales team has kept current on meetings industry news and is eager to share the latest data on the future of this segment. We're encouraged to see a cautious but positive turn in predictions from meeting experts, and excited to know that Panama City Beach remains a strong candidate for bookings in 2021 and beyond.

More planners are sourcing and booking meetings, and confidence in holding future events has improved, according to Northstar Meetings Group's latest Pulse Survey. And from Successful Meetings 'Where, When & How Will Meetings Come Back?'

Chasin' The Sun

Be sure to tune in to the season five finale of “Chasin’ The Sun,” our fishing and coastal lifestyle show.  It’s a collection of bloopers, outtakes, highlights and unforgettable moments that are sure to entertain!  Catch it on Saturday, June 27 at 7:30am on Discovery Channel.

Visit Panama City Beach
17001 Panama City Beach Pkwy
Panama City Beach, FL 32413

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Our address is 17001 Panama City Beach Parkway, Panama City Beach, Florida 32413
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