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Things to Do

TDT Collections

Tourist Development Tax Collections for the month of May were down 34.8 percent from FY 2018.  Year-to-date collections are down 26.9 percent from the 2018 fiscal year. 

Real. FUN. Fourth.

We're thrilled to announce our annual Real. FUN. Fourth. event was a success! Fireworks were held at the County and City piers with thousands showing up to watch.


Media & Creative Update

During the COVID-19 outbreak, we've continued to work with our advertising agency, Luckie & Co., on fresh and exciting ways to promote our year round destination on all platforms while keeping our visitors up to date on the latest information regarding our destination. To view the current media plan and campaign schedule, please click here.

Continuing to Tell Visitors About PCB

In July, we plan to continue both our Welcome Back digital advertising campaign and our PCB Through Our Eyes campaign. We'll be advertising with display ads, pre-roll ads and across social media. We'll continue partnerships with Pandora, YouTube and travel focused partners like Adara and Sojern. 

We decided to continue PCB Through Our Eyes because of the ability to show people everywhere areas of PCB they might not have known about otherwise. It gives visitors a unique look into the eyes of being a local in Panama City Beach.


Beach Responsibly Rack Card


As visitors and locals return to our beaches, we're making sure to remind them of the importance of maintaining a safe social distance between themselves and beach-goers. The "Beach Responsibly" Rack Cards will be distributed at the Visitor Information Center and by our Beach Ambassadors. Additionally, they are available to you, our partners, to share with your visitors.


PCB in the News 

Southern Living

Southern Living named Panama City Beach as a best beach town in its article 'The South's Best Beach Towns 2020.' The article mentions local eateries like Dee's Hang-Out and Dusty's Oyster Bar. It even encourages visitors to come and see us to help as Bay County rebuilds from Hurricane Michael.  



Travel Awaits

Pride Journeys

Lonely Planet

View More Highlights

Upcoming Events

We're so excited to announce we have a few events coming up. We will be taking necessary precautions and encourage those who don't feel well to stay home. We can't wait to see everyone back on our Real. FUN. Beach.

Tacos & Tequila - August 8

9/11 Stair Climb - September 12

Keep the Panhandle Great - October 3


Pro Watercross Tournament Success

The Pro Watercross tour kicked off the season with 158 riders across multiple classes and pro and amateur watercross events. The Gulf was beautiful for the 2 day competition and Sharky's Beachfront Restaurant was a great host venue for the National Tour stop. This is the organization's first time back since Hurricane Michael and the event was postponed during the Spring, so we were thrilled to have them back. We look forward to welcoming the tour back next May.


Congrats Patrick!

Visit Panama City Beach would like to congratulate Patrick Stewart for completing the Certified Sports Event Certification (CSEE). Patrick Stewart has been with Visit Panama City Beach since January 2015 as the Sports and Events Operations Manager.

SportsETA is the leader in the sport tourism industry when it comes to providing educational opportunities to its members. The CSEE takes multiple years to complete and is the most recognized professional designation in the sports tourism industry. He joins Visit PCB staff veterans Richard Sanders and Chris O'Brien in becoming certified. Courses offered at the Annual Symposium and online classes hosted by Ohio University and University of Florida have focused on such sports tourism and sales topics such as Media Relations, Contract Negotiations, Strategic Planning, Crisis Management, Economic Impact of Sports Tourism, Marketing and Promotion, Risk Management, RFPs and the Bidding Process, and Social Media.

Visit Panama City Beach
17001 Panama City Beach Pkwy
Panama City Beach, FL 32413

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