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TDT Collections

Tourist Development Tax Collections for the month of June were up 5.8 percent from FY 2018. Year-to-date collections are down 16.4 percent from the FY 2018. 

Note: The TDC uses FY 2018 for comparison purposes in order to factor out the false economy that occurred in the aftermath of Hurricane Michael.



Media & Creative Update

During the COVID-19 outbreak, we've continued to work with our advertising agency, Luckie & Co., on fresh and exciting ways to promote our year round destination on all platforms while keeping our visitors up to date on the latest information regarding our destination. To view the current media plan and campaign schedule, please click here.

PCB in the News 

Travel + Leisure listed Panama City Beach as one of the 'Most Instagrammed Beaches in the World.'

Southern Living named Panama City Beach as number 7 of 'The South's Best Beach Towns 2020.'

The Fishing Wire New England Golf | Golf Coast Magazine

View More Highlights

Special. Events. Update.

The special events team has updated the complete calendar of events for the remainder of the year. Additionally, please see the updated information below for Gulf Coast Jam, Pirates of the High Seas Fest and Beach Home for the Holidays. To access the complete calendar pdf, please click on the button below. For updates to the events schedule, please see our website33


Click Here for Full Events List

President & CEO Dan Rowe Appointed Chair of Visit Florida Board of Directors

We are thrilled to announce that Dan Rowe has been appointed as the 2020-2021 Chair of the Visit Florida board. Visit Panama City Beach works directly with Visit Florida to drive economic opportunity, job creation, community sustainability and quality of life for its residents through marketing and promotion.

"This year, Visit Florida will likely face new challenges; however, with the help of our community we can continue to position Florida as the most dynamic tourism destination on the planet," shares Rowe. "Together we can take Florida places that no other destination will be able to match."

Please be sure to congratulate Dan Rowe on another great achievement. 

Congratulations Harrison!

Harrison Moon graduated as part of the 37th class of Leadership Bay. Leadership Bay is a community leadership development program presented by the Bay County Chamber of Commerce. This program cultivates a broad network of young professionals and prepares them to assume the demands of leadership in their community. For more information on the program, click here.


Virtual Tradeshows

Visit Panama City Beach participated in the All American Roadshow, a virtual travel and tourism tradeshow experience for U.S. travel advisors. Since road trips will likely be popular in 2020, the tradeshow helped travel advisors engage with domestic suppliers and DMO's, virtually.

Our Director of Destination Sales, Helen Adami, joined representatives of other Florida DMO's as a panel participant in the tradeshow's breakout session, Florida is for Families. She discussed the different activities and attractions that help make Panama City Beach a Real. Fun. Beach.

Chasin' The Sun Renewed for 6th Season

We're excited to announce that Chasin' The Sun, our award-winning fishing and coastal lifestyle television show, will return for a sixth season! New episodes are currently in production and will premiere on Discovery Channel in January 2021. Seasons 1-5 are available for viewing on demand at


Visit Panama City Beach
17001 Panama City Beach Pkwy
Panama City Beach, FL 32413

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Our address is 17001 Panama City Beach Parkway, Panama City Beach, Florida 32413
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